How To Post a Vimeo or YouTube Video to Instagram

Vimeo and YouTube are some of the most popular video sharing sites in the world with great communities. However they don’t allow to download hosted video clips so how on earth can you post them to Instagram? Well here’s how:

1. Download and Install the 4K Video Downloader for PC, Mac or Linux.

2. Go to Vimeo or YouTube and find the content you would like to download.

3. Copy video URL

Copy browser link Vimeo video

4. Paste the link into 4K Video Downloader.

Paste Vimeo url in to 4k Video Downloader

5. Select the video or audio format and press the Download button.

Select quality type and Download Vimeo video

Pro Tip: I choose normal quality so that the file size will be smaller.

6. All done. Click “Show in finder” in order to find your downloaded video

7. Email yourself the video and download on your phone.

8. Do whatever on earth you want!

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In Conversation with | Alex Shipillo – Director of Demand Generation at Influitive

This article was originally published on the RIGHTSLEEVE community blog

Alex Shipillo is the Director of Demand Generation at Influitive.
Influitive
makes it easy for B2B marketers to recruit, mobilize and recognize advocates to support marketing campaigns, refer new clients and close deals.

We sat down with Alex to chat about all things marketing and what it takes to succeed in the startup world.

Alex Shipillo Headshot

Tell us about what you do at Influitive

I am the Director of Demand Generation.
Our marketing team has essentially 4 sub-groups – content marketing, customer marketing, product marketing and my team, which is demand generation. My job is to take all the marketing that we are doing and turn it into a pipeline for our sales team.

We are the more left brained, analytical part of marketing, with a focus on converting all of the great messaging and campaigns we produce into responses and inquiries.

I don’t have a free product or a free trial that I can offer to my prospects. The way that we get them to engage with us is by getting them to raise their hand when they download content, by filling out a form on our website, by speaking to us at a trade show or by attending a webinar. The demand generation team drives all of those responses to our sales team, who then convert them into demos, opportunities and eventually, new customers.

Tell us more about Influitive

Influitive

The most valuable tool or resource any marketing or sales team has is their customers. Influitive’s vision is to enable great companies to better mobilize their customers to market and sell on their behalf.

When you make a decision to buy something, you probably don’t want to listen to a sales rep or read generic marketing material. But you do want to ask your peers for recommendations or ask existing users of the product. We make it really easy for companies to mobilize their customers in that way, and help out new potential buyers.

Influitive’s product is an advocate community. It is a place where you invite your supporters & your fans. Once they login, they see all sorts of ways to support your business.

It could be small things like reading your last blog post or posting a link on Twitter about your upcoming event. Or, it could be big things like giving product feedback, recommending a peer for a referral, joining a customer call to give a testimonial, or speaking at an event.

Each request is segmented and targeted to the right customer – the right advocate – and they get recognition for doing it. For the advocates, it can often help their career, and deepens their involvement with your company.

Influitive’s customer are world’s biggest and fastest-growing B2B technology companies. 

What was your path to marketing and where you are today?

I hear that a lot of people have fallen into marketing mostly by accident, and I’m in the same boat. 

When I started in marketing, I didn’t even realize it was marketing.

I was in high school and started a project which was an online resource for high school students to find opportunities –  scholarships, programs and competitions that they could participate in. We wrote articles and had a database of all of the scholarships and programs (looking back now I realize that I was doing content marketing.)

I was very surprised by the results of the project! We were hoping for 20 people to visit the website, but ended up having a hundred, then a thousand, then ten thousand and then a hundred thousand and more. It was driven by what I now know as SEO.

In university, I got involved with a group of students at the University of Waterloo who were running a youth entrepreneurship organization. In 2008, startups were not the cool thing at all. Instead, they were something you would do if you couldn’t find a job or you flunked out of school. Startups were considered an alternative. But we ran conferences, competitions, campaigns and events promoting youth entrepreneurship as a lifestyle.

After university, I ended up moving into more formal marketing roles. I did internships with a couple of startups – Penzu, in Toronto, and TeamPages in Vancouver.

Once I had spent a bit of time in those organizations I knew it was time to find a real job.
I reached out to Kyle Vucko who was the CEO of Indochino – an up and coming e-commerce custom suit company out of Vancouver. He hired me and I got on the marketing rocketship. I was one of the first 10 employees for the company in Vancouver. I joined without really knowing what I was going to be doing or how I was going to do it, but there was just so much opportunity for the business to grow.

We tripled our revenue in a year and a half and I fell in love with revenue-driven marketing. In e-commerce it is so easy to measure the value of every click, every transaction and every website visit – they directly affect the revenue, and marketing is responsible for all it. I just fell in love with it. I also had a great team and we had so much fun building the business.

It was also a consumer brand, so it was very fun to market it. Custom suits were sexy. It was awesome!

I left Indochino about year and a half after joining, and ended up moving to Toronto in search of an opportunity in B2B marketing.

I had very fortunate success in B2C with Indochino and I was very curious to understand if the B2B business was different and how it was different. I ended up joining a startup called Pressly and was there for about 9 months as their sole marketer. 

I learned at Pressly that there is very different type of marketing needed when a company is pre-product market fit and post-product market fit.

I joined Pressly as a growth focused marketer who was ready to take a product and start growing it. What I didn’t realize is that not all products are ready for growth. A few weeks after I joined, they started working on a brand new product – one that was not going to be ready for a while and did not need that type of growth marketing. They needed product marketing, positioning, messaging and to understand what their product was. They didn’t need my expertise. Fortunately, Pressly is doing well now and is growing quickly with their current product.

After Pressly, now over 2 years ago, I joined Influitive and it has just been an incredible experience since then. I have fallen in love with B2B marketing in a very different way. It is, to me, just as exciting as B2C. It is not as sexy and glamourous as marketing to consumers, but the predictability of marketing in B2B fascinates me.

What do you find most rewarding about your role?

Every day I come to the office at Influitive and I know that I will have a brand new challenge facing me, something that I have not encountered before. Those can be marketing challenges, business challenges, personal challenges – in terms of becoming a better leader and manager – and that is what I find most rewarding.

When I was working in the B2C world in e-commerce, every month you start with 0 revenue. You have to build it up each time from nothing. A SaaS business is the opposite – you start with a subscription base and an existing revenue. You know what your last month’s monthly recurring revenue is and you grow each month based off of that.

As someone who loves financial models, the predictability of SaaS is so beautiful. I really love my role at Influitive because I know that whatever my results are today, they will correlate directly to the revenue our team is going to have 2 to 3 months from now.

The fact that we are able to measure the impact of marketing on revenue is what I really love about my work. I feel empowered that I am able to see how the work that we are all doing is contributing to growth at Influitive.

influitive

How do you define success in your role?

Very specifically, it all comes down to numbers.

The way that my success is being measured is on direct sales qualified opportunities that are being sourced through our marketing campaigns. We also measure many different parts of the funnel – how many hand raises are we getting, their conversion rate and how we are reaching certain target accounts.

I can’t hide behind the numbers [laughs] and in my role, more than anyone else’s in the marketing team, the results kind of speak for themselves.

What do you find most challenging about your role?

With Influitive having raised a significant amount of venture capital funding, the expectation is that we have to grow as quickly as possible. Every month the targets we have to hit keep going up and that becomes a challenge.

I always joke that marketers are pretty terrible people – we will exploit a channel or an opportunity until it no longer works. As a result, the challenge is to constantly keep coming up with new marketing opportunities!

How has the definition of marketing transformed in recent years?

I think there are a few shifts that have been going on. In the past, marketing was all about brand, imaging, feelings and colour. Then, the last decade saw the rise of marketing automation in B2B marketing.

Our founder and CEO Mark Organ was the founder of Eloqua. They pioneered the marketing automation movement and helped create that category. They brought rise to people like me – the demand generation marketer, who is driven by numbers and can show the value and influence of marketing throughout their company.

Now that we are getting to the next generation, there are a few interesting trends that are happening. The first one is that marketers all of a sudden have a lot of power and a lot of influence. They can often have more budget than anyone else does in the whole company and are seen as a revenue source instead of a cost center.

The second thing is that, funnily enough, we are going back to some of those warm and fuzzy roots. The industry is saying that the data part of marketing is important but we are also going to have a more personal touch with our prospects and customers. We need to be human.

Marketers have a big role to play in owning the customer experience. They have to be in charge of building relationships with customers and not just treating them as a metric.

It is funny that we are kind of going back in some ways to the softer, more creative and right brained way of looking at marketing after a decade of going so far towards the left brain.

How do you stay up to date with trends in marketing?

I read dozens and dozens of articles and blog posts every single day. I can’t consume enough content. You have to keep reading.

What are your best sources for reading about marketing?

My biggest source of information is Twitter. I think it is still the best way of curating content and that is where I find great information online.

The other destination I look at frequently is Hacker News. I am obsessed with startups and there is great general knowledge and startup stories and discussions on there.

For non-marketing news, Reddit is probably the other biggest source of information that I love. I enjoy reading about local news on /r/Toronto and I have few other subreddits that I frequently visit.

What are your top 3 applications and tools?

Worklife – Worklife a collaborative tool that helps you track meetings, set agendas and add follow up notes. We recently started using it at Influitive and it has helped make our meetings significantly more productive.

The Google Universe – especially Google Docs and Sheets. Collaboration is key when you have so many stakeholders that you work with.

Evernote – I use it to keep track of all of my activities, tasks, future campaign ideas and more.

Best Time Saving Skill

My best time saving skill is being impatient – I run very quick meetings.

I don’t like to carry on meetings that are unnecessary or without any focus. I am known on the marketing team as being the abrupt person who says, “Ok! we are done here! There is no more reason to spend 5 or 10 more minutes talking about this.”

What does your team look like and how has it evolved?

IMG_5553

When I first started, demand generation was a team of 1.

Today, I work with 3 full time employees and 1 Waterloo co-op student. Our marketing team has grown to 15 full-time employees plus 3 co-ops.

There are a few key pieces to our demand generation team:

1. Marketing Operations –  This is the technical backbone of our marketing. Chantelle Marchionda on our team leads it. She is the main owner of Marketo and is in charge of all the automation, tools and systems we have in place. She focuses on enabling us to execute, scale and to build processes around all of our campaigns.

2. Marketing Programs – I like to call Vivek Balasubramanian our utility infielder. He’s able to take on a very broad range of marketing activities and he’s currently focusing on managing our paid advertising channels, SEO and Middle of the Funnel nurture programs.

3. Data Intelligence – This is the newest role on the Demand Gen team. We have always had marketing operations and sales operations at Influitive. But we realized that the one thing that always falls off their plate is data. Our idea was to bring a third person to join this team that is focused on our data strategy. We brought on Dean Wang to own our data strategy. His job is to figure out how do we grow, append, clean up, verify and scrape all the data that we need.

As a company, Influitive is up to 170 employees today. We were about 40 team members when I joined two years ago. There has been quite a bit of growth!

What are some of the things you look for when you hire someone for your team?

The first thing is passion – you can’t fake it. We want someone who is just obsessed with what they do and has a passion for learning and a craving for knowledge.

The second thing is work ethic. Ultimately, no amount of interest or knowledge is going to make up for someone who is just determined to figure out things no matter what. Being a fast-growing startup, we have a very high performance team and being able to work hard and in a resourceful manner is probably the second most important thing we are looking for.

Lastly there should be curiosity. Do they ask questions? Are they curious about how things work? It is usually a good sign of a marketer.

How do you define the value of a product and how do you deliver or communicate that value?

You have to focus on benefits, not features.

Many of the pitches that I get from startups or sales reps are focused on features. Ultimately your job as a marketer is to communicate benefits.

The challenge today, especially within marketing organisations, is that there are so many tools, and applications that we can use. There is almost an additional maintenance cost to adding every new tool to your marketing stack. When you are trying to show the value, it is important to show which parts of the existing system do you replace or optimize.

How do you suggest that others find their way through the field of marketing?

I think we are lucky, especially in the startup world, because people are so accessible. If you can demonstrate that you are a passionate, curious, honest and a good natured person, it is very easy to set up meetings with experts and leaders in the marketing world.  From there, it’s not hard to start forming relationships and asking people questions.

Don’t be afraid to reach out and ask. You will be surprised by how much response you can get.

The second opportunity for marketers is to write.
Writing or creating other forms of content is the easiest way to make a platform for what you are doing and to show your thought leadership and expertise. Doesn’t matter if your ideas are good or not, just communicate them, get them on paper and share them.

It is a very easy way to start showing the world how your brain thinks and it is great way of demonstrating that you can bring value to a team. I have had a lot of success through my own writing in how it has helped me create connections with new people.

You can read more about Alex and his writings on his website.


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How I quit Sugar

For those of you who know me personally, you know that I love loved sugar. Yup that’s right, about two months ago, I quit the white stuff. I am still eating fruits from time to time but no refined sugar whatsoever. Two days ago at an event, I had 2 mini cupcakes because well it was a major event and afterwards I felt like I was drunk. In short, it was awful.
I am really proud to say that now I don’t even crave sugary treats and would rather opt for vegetables or water.

How did this come to be you ask? Well my friends you are in luck because I am about to share some helpful tips to quit sugar for good (I hope). These tips will not be things like, “oh consume f***ing stevia” because YUCKS!

I quit Sugar

  1. It is all about the Why
    Yes, the why is so very important. I have tried to quit sugar several times before this but every single time I tried to do so, the main reason used to be the fact that I wanted to lose weight and fit in a dress. I would quit sugar for a few weeks, then go back to it as soon as I fit in a dress and the event where I had to wear it was over.
    This time, however, things were different.
    I quit because I wanted to live healthier. I have recently found out that almost all of my grandparents had diabetes and that it skips a generation. That in itself was enough for me to want to be healthier.
    So let your why be a healthier lifestyle. It is fine to have weight loss as one of your goals, tweak it a little and make it “MUST LOSE WEIGHT TO BE HEALTHIER!” and see wonders happen.
  2. Reward yourself
    Yes, I said it. You have to reward yourself but not with sugary stuff! Instead choose a different reward system. In my case, I am an avid book reader, so all the money I used to spend on candy, chocolates, drinks and other stuff now goes towards buying books.
    How I derived the magical number to spend on books? Mostly it is an estimate but I know that I used to consume chocolate bars, condensed milk and sweet treats from Starbucks every single day so the number comes up to roughly 60 dollars a week.
    I usually get my books from used book stores so $60 is enough for at least 3-5 books a week and it helps me nourish my mind!
    Also, I don’t buy 3-5 books a week so I am actually saving some money.
  3. Don’t go to places that serve sugary treats (at least for the first few weeks)
    Admittedly the first few weeks of quitting sugar are really rough. I had the shakes and could not sleep well, which to be honest scared me a little because I felt overly reliant on sugar.
    I found it incredibly hard to resist the urge to pick up snacks if I was looking at them, so I stopped going to places that served sugary treats, which included cafes and restaurants. C was also doing most of our grocery shopping so I did not have to worry about facing chocolates and other cakey goodness in person. (Thank you so much C!)
    When I did go for grocery shopping, we called the sugary aisle “The Aisle of Doom” and avoided it all together.
  4. Don’t talk about quitting sugar when you are trying to attempt it
    Quitting sugar is like being in fight club, we don’t talk about fight club. In the past, every time I had tried to quit sugar, I would tell everyone about it and everyone would praise me. As a result, I would get so much satisfaction from the fact that I was getting praised that I would not actually end up doing it.
    This time though, I only talked about it after a few weeks of trying to decrease my sugar intake and since I was already on the path, it was much easier to keep going on it.
  5. Do it with friends
    I am not refuting point number 4. What I am saying is that tell one friend about it and have them help you. C has known for a while that I have wanted to quit sugar and as a result has been cutting it out of my morning tea for a year or so now. I didn’t even know this!
    At first I thought C just really sucked at making tea :p but then when I found out, I was actually really happy because now when I actually did quit it, at least my tea in the morning tastes normal! And that my friends is a blessing!
  6. Don’t overthink it
    There is tons of stuff out there talking about how sugar is bad for you and causes a ton of diseases. I found that reading all that made me depressed and made me crave sugar more. So I would suggest not to overthink it.

I hope this helps you in quitting whatever you are trying to quit. I would love to hear your tips and tricks on how you have quit something. Let me know!

Image from Fit Girl Secrets (It has some tips on quitting sugar too!)

To Save your old content or not to save your old content, that is the question

So I’ve recently realized that I have been terrible at this blogging thing. In fact, I have been posting less than once a month. Which is not to say that I haven’t been creating content… because I HAVE! for people I have been working with/for (whatever the politically correct term for that is)

However, today, a friend I used to work with, updated her website (which looks fabulous by the way, go check out 3shahs.com) and lo and behold decided to delete her blog. ERMAHHHGERRD! NOOOO! said my not so inner voice.

pinkie pie says no

I had created a ton of content for her site (we are talking about at least 100 plus posts here) but now it is all gone. As a result, I am going to try to post everything I have created for others on this site as well.

Sometimes that may be annoying but I have to save some of it.

Now some of you may think me crazy but let me explain…. I love reading old stuff that I have written because it helps me grow as a person and as a writer. Sometimes it helps me laugh because I sound like an absolute noob in some of my old content.

Do you guys save your old content by posting it on your blog especially those of you who write for other sites? and if so why or why not? How do you decide which content to save? Please let me know in the comment thingy below.

This Week in Fashion

I will be covering FAT next week! This will be first time and I am obviously stoked beyond words! Not sure what to expect but have only heard awesome things about it. Hope to see you there!

Fashion Art Toronto

 

 

 

 

 

 

 

 

 

 

 

|FAT| RUNWAY HIGHLIGHTS

The #MADEINCANADA focus takes inspiration from Canadian landscape, culture & history. Participants will present fashion and art based on five sub-themes over five days:

April 21 – 
COLD NORTH – Ready-to-wear and experimental fashion that is minimal, monochromatic, stark and functional. Featuring structured, exaggerated & unisex looks by Seraghadaki and Parsons School of Design grad, Masha Ruginets’ contradictory designs.

April 22 – GROUP OF SEVEN – Art, history and nature inspire colorful, innovative and theatrical collections. Highlighting SS&CO’s couture knitwear looks in an autumn palette, Mitra Ghavamian’srepurposed collection and Starkers’ Edwardian inspired gowns and corsets.

April 23 – NORTHERN LIGHTS – Fashion fantasy, light, futurism, science and wearable technology. Presenting Vandal’s robotic sci-fi collection, House of Etiquette’s high fashion latex line, Evan Biddell’sandrogynous cyborgs and transformable fashion by Maya Charbin.

April 24 – GLOBAL VILLAGE – A mix of high fashion & street wear infused with world influences. Showcasing Kaela Kay’s eclectic fashion with an African flare, David C. Wigley’s immigrant folk lore inspired collection and L’uomo Strano’s take on Canada’s indigenous and Black peoples parallel narratives.

April 25 – GREAT WILD – Nature and the romantic spirit of the wild inspire high fashion designs and animalistic creations. Presenting Vanika’s nomadic “Pilot” collection, luxurious haute couture by Gavarciaand the silky textures and floral accents at Asphyxia.

Fashion Flashback | World MasterCard Fashion Week

Twice a year David Pecaut Square comes alive with the sounds of fashionistas strutting in style. The occasion is World MasterCard Fashion week and fashion lovers from across the globe come together to celebrate Canadian design. It is a wonderful platform for Canadian fashion designers to display their art and share it with the world.

Each year attendees get a chance to experience the art of fashion and are exposed to the marvellous creations of designers that make Canada proud. This year was no different and guests were blown away by the quality and sheer genius of these creative masterminds. While we loved everyone’s work, here is a list of our favourites that you can effortlessly style with 3Shahs jewellery.

Tatsuaki:

Owning a little black dress is a timeless fashion tradition. A staple in every fashionistas wardrobe, it is one accessory that every style icon has cherished with all their heart.

Tatsuaki, an award winning Canadian designer, describes his creations as chic yet elegant and the above pictured dress is testament to that. You can style it with the “Celestial Goddess” earrings from 3Shahs’ “Black Tie” collection and channel your inner goddess or a Margaret Thatcher inspired “Iron Lady” cocktail bling ring (below) for a night out on the town.

Stephan Caras:

Stephan Caras is a name synonymous with elegance and femininity. Hailed as one of the top 25 most beloved and inspiring fashion designers of the world, Stephan Caras’ runway shows never cease to wow audiences. This year with model and singer Renee Thompson sashaying down the runway in his glamorous creation was a vision to behold.

Renee rocked the runway in a sizzling red dress that can be effortlessly styled with a “Foxtrot Frenzy” bracelet from 3Shahs’ Black Tie collection.

Narces:

Delicate and graceful, the above pictured dress is fit for a goddess. Designed by Narces, a Toronto based fashion brand run by Nikki Wirthensohn, this dress is versatile enough to be worn for an elegant evening affair or by a blushing bride. Style it with a sophisticated “Pearl-ternally Yours” necklace or a “Midnight Chandelier” necklace and get ready to be the belle of the ball. Statement necklaces are like that little Tatsuaki black dress; watch our helpful video on statement necklace tips on 3shahsTV.

We also LOVE checking out and getting to know attendees from all walks of life and corners of the globe at World MasterCard Fashion week.   Such diverse, colourful, textured and fun styles.  For photos of our new fashion-forward friends check out our album here.

3Shahs and team had an amazing time soaking in all the fashion that Toronto has to offer. We will see you again at the tents in October. Till then, adios and stay fabulous!

Letting Go and Growing Up

So much has changed now or maybe nothing has changed. At home with my parents this week and it feels like I am not just reconnecting with them but reconnecting with myself.

There is so much that I’ve been able to let go of. I guess when you leave home things happen. I do not feel attached to a lot of the stuff that I was extremely territorial about and gave them away to my sister today. I was cleaning my room out and my sister asked me, if this was me officially moving out?.

I guess yes and I guess not. I love my parents place and I want to leave some parts of me behind, interspersed with their life and creating what we call home. Mum and Dad are both doing well which makes me extremely happy and sister is taking care of these two baby hamsters that are the cutest things in the world.

Opened my parents fridge and it is spotless and clean as always. Compared it to C’s and my fridge (cause obviously!) and wondered why we aren’t able to maintain it. Perhaps it took my parents years too? or so I like to think because it makes me feel better. My mom is the glue to this family and my dad is the glitter. Blame the book that I am currently reading but I think it is really true.

Growing Up

I really do not know how my mum does it. My parents have been married for almost 29 years now and are able to maintain this extreme balance in their lives that I can only dream of. My dad always and I mean ALWAYS gets home around 6pm and hence my folks neither understand or approve of my work schedule.

As expected mother was against me getting anything from thrift/vintage stores, “Ab toh job hai, naya khareed lo. (now you have a job, buy new stuff)?” she asked and her expression whilst asking that question was priceless. I wonder what my mother liked when she was younger? Maybe I should ask her that.

The earliest memories I have of her revolve around her 80’s fluorescent hoop earrings, her freshly starched salwar kameez and her pencil heels. She always seemed ready to conquer the world, a lot like how I am now in my flats! ha!

I do not possess the grace of my mum but someday I hope to be like her and I hope I can be as amazing a mother as she is.

The Best of 2014 – Advice Edition

Every year I get tons of advice from everyone because if there is one thing you can count on, it is people giving you advice, doesn’t matter if they follow their own advice or not. However, this year I decided to do something slightly different – I wrote down all the advice that was given to me and then I separated them into two lists; a list of “DO NOT EVER F****ING FOLLOW THIS” and another one with sane advice. 

There was a lot to go through but I present you with the top 5 things people have said to me this year that can change YOUR life. 

1. The first piece of advice comes from my amazing friend and boss, Craig Hunter. advice by Craig

 

I have always been one to say yes to everything but this year I finally started realizing that time is my most valuable asset and I have to use it wisely. It is amazing how useful and effective this is. Try it.

2. The second place goes to a quote I read in Elle UK by Claire Nac, co-founder of Women Lead – an organization that aims to provide young women in Nepal with the skills, support and opportunities to become leaders and change-makers in their schools, communities, nation and world.

good advice 1

 

When I first posted this little piece of advice on instagram, people said that they can’t accomplish this every morning, to which Claire replied, “3 Short pages“. I find this to be extremely therapeutic and I have actually noticed that I get a lot more done. 

3. “Provide context for everything you say.” – Craig Hunter
Context is king. It makes communication, work and your life easier. 

4. “Imagine there is an aura around you and negative people can’t get through it.” – Danielle Geva

5. And finally, here is something from my 25 year old self. 

don't give up

 

I hope that you too can incorporate some of this advice into your every day life. Happy 2015 everyone! 🙂